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Frequently Asked Questions

Who or what is iStockphoto.com?

iStockphoto is the world's fastest growing royalty-free stock photography community. Supported by an international collaboration of photographers and designers, iStockphoto was originally founded in 2000 as a solution to the perpetual designer's need: access to high-quality images without breaking the project budget.

The concept only works because it is based upon the decisions of a stringent inspection team, ensuring quality, composition and legality. Each week, this enables iStockphoto to make available more than 1000 new photographs, digital images, vector illustrations and flash files to an already bulging library of more than 2 million images.

Working on a system of micro-payments, iStock images are available through a credit system that allows members to purchase images individually or in bulk discount for the starting rate of only a few dollars each.

Who will use the images?

Stock photography is, by definition, accessible to anyone who agrees to the provisions of the user contract and purchases an image from an image library (such as iStockphoto). There are several protections to ensure that your face doesn't appear on a poster advertising (for example) an acne medication! Such a promotion would require a special release and would not be permissible under the standard usage contract.

However, if you had done a beachside shoot there would be a good chance your face might appear in a magazine article or advertisement about fun summer holidays.

In general, if you're overly worried about your anonymity, stock photography is probably not for you. But if you don't mind the chance of being occasionally recognised in a mainstream advertisement or promotion, and think you'd like to try something different, or that your career could benefit from a little publicity, stock imagery is the perfect way to raise your profile (and make some money).

How much money does the photographer make?

This is not a get rich quick scheme. In fact, I'm sure we could make more money waiting on tables, but it would certainly be a lot less fun! As stock photographers, we need faces in our photos — chiefly because "people" shots are always a useful addition to any portfolio.

Many photographers entice their friends and family members to be models. We prefer to offer people a small fee or the option of an image disc for his or her own personal use.

Please note, there is no guarantee we will profit from our photos. There are already more than 2 million images on iStock and, given the increasingly ubiquitous presence of high-resolution digital cameras, it is a very competitive field.

To some extent, we take a calculated financial risk every time we pay a model. To recoup our investment, we must rely upon our knowledge, judgment, experience and technical expertise to create images that designers will want to buy and use in their work.

Can I have part of the future profit from my image?

At this stage, returns do not justify additional payments. Payment of ongoing royalties would be prohibitively expensive to initiate — and bureaucratically cumbersome to manage in the long-term. We would need to employ an international lawyer, paying (no doubt) several hundred dollars in the process. To justify such expenditure, you would have to be a high-profile model. But if you are already a super model, then it is unlikely stock photography will be of much interest to you :)

However, if you know better and would like to propose some form of profit-sharing, please go ahead.

Will my image appear on a adult site?

It is understandable that many people new to stock photography ask this question. It is important to note there is a vast difference between stock photography and the sort of photos you are likely to find on an adult site. The short answer to this question is "no". Perhaps, a more convincing way to answer this question is to encourage you to visit www.istockphoto.com and allow you to judge for yourself.

There, you will see that iStockphoto is a legitimate photography business. There are already thousands of photographs of people listed on the iStockphoto database — including our own. We would not be involved with iStockphoto if we didn't think it was a reputable image library. It is, in fact, the world's fastest growing royalty-free stock photography database.

In addition, there are legal protections that prevent misuse of images. iStockphoto is vigilant and proactive in taking measures to preserve its reputation, and to protect the rights of both photographers and models.

Are there any other requirements?

We were going to say that you must be human — but that's not strictly true. If you feel your cat or dog is somehow an added expression of your own sparkling personality, then bring them along too! Please give us plenty of advance notice, though!

We are looking for both male and female talent — of all ages* (people under 18 years of age must have the written permission of their parent or legal guardian).

When you decide to work as a photo model, you must sign a release that registers you officially and allows your image/images to listed as stock photography (as outlined above). Proof of identification — for example: photo ID, a passport or driver's licence — is required.

*If you are younger than 18 years, you must have permission from your parent or guardian to participate. Parents are welcome to accompany their children as chaperones — or as part of the shoot.

Once we're ready to start, we normally schedule a one- or two-hour shoot to start with. After the shoot, we'll either pay you straight away or arrange copies of the images for you, either on the same day or soon after (see note concerning 'personal use' outlined below).

Once the photo shoot is completed, there is still work for us to do before a graphic designer can use the images. Each image must be cropped, sweetened and sharpened, removing minor blemishes or any identifiable logos and correcting any minor technical problems.

Overall, one hour of shooting usually requires about four to six hours of post-processing.

After processing, only the best images are uploaded to iStockphoto for consideration. Competition amongst photographers is fierce. Even if your photographs are very good, there is no guarantee the photos will be accepted or commercially successful. If we have negotiated an hourly rate, this is a risk that we assume.

Once a photo is accepted for the on-line image library, it becomes available as a royalty-free photo, accessible to graphic designers (under a licensing agreement with iStockphoto).

How much money can I make?

In terms of payment, there are two options. We can negotiate an hourly fee. Or you can work in exchange for portfolio images on disc. We prefer the latter of course, and not just because it is less of a financial risk. Time for print or CD is often an ideal starting point for people hoping to launch their career. It all depends on how much experience you've had, and what you hope to achieve from a shoot.

If you've never done modelling, working as a stockphoto model is an opportunity to learn, and gain both confidence and experience. It's also a fun way to be creative, without feeling under pressure.

How does the modelling process work?

After you're read this FAQ page, which hopefully will answer most of your questions, the next step is to register your interest by emailing a headshot of yourself to ( info@hohenhaus.com.au ). The photo doesn't have to be large or technically perfect, simply good enough for us to be able to recognise you!

When you contact us, we will acknowledge your registration and tell you if we're planning a shoot that might suit your style and look.

We will always try to suggest a creative proposal that best highlights your unique personal characteristics. For example, for a fit guy in his twenties with a nice smile, we might suggest an outdoor shoot at a building site, complete with hardhat and concrete mixer! Each shoot depends on the individual (and what types of images are more in demand at any given time). Seasonal themes are often successful, but these have to be completed well in advance and usually reflect Northern Hemisphere climate and traditions.

Once we agree on a creative proposal, we'll coordinate the shoot at a mutually convenient time. If we're shooting outdoors, it will nearly always be in the late afternoon or early morning (when the light is better for photography).

The paperwork

It should be remembered, however, that any images provided to the talent by the photographer remain the property of the photographer and can only be used for portfolio purposes.

Images are provided for personal use only and must not be sold or re-packaged in any way for a third party, without prior written arrangement with the photographer.

This reflects the basic laws of copyright. If it seems a little harsh, think about it for a moment. The photographer has to buy extensive (and expensive) equipment, and invest years of training and learning about photography to get to a point where his or her photographs are commercially viable.

Then there's the conceptual side of shooting good stock; the lighting; the post production and the marketing needed to sell an image.

Furthermore, there are strict legal principles at play. Currently, we work exclusively for iStockphoto. Once we have made our photographs available to iStock, we have legal obligations NOT to sell the same royalty free image to anyone else.

There are legal implications for people who infringe upon a photographer's copyright. Especially if that photographer has the backing of a high-profile international agent!

For your part, under the "terms of agreement" between the photographer and iStockphoto, there are measures to protect your image from illegitimate use. In brief, the contract outlines that it is prohibited to use your image in a fashion that would be considered obscene, defamatory, libelous or pornographic in nature.

Similarly, your image is not permitted to appear in a way that depicts you in potentially sensitive subject matter, including, but not limited to mental and physical health issues, social issues, contraband or crime.

If the possibility of seeing your face in a magazine advertisement alarms you, perhaps stock photography is not for you. You could still participate by asking the photographer to crop or use camera angles that preserve your anonymity. This is often a successful compromise for camera-shy people who still want to have a go.

However, most people enjoy the chance to appear in publications and anonymity is of little concern. Besides, work in stock imagery can also lead to offers of work on other projects such as theatrical work, catalogues and advertising campaigns.

We hope this has answered some of your questions and that you will now take the next step and contact us to discuss stock photo modelling.

Please review the checklist here that outlines seven basic requirements for participation.

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